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PRESS RELEASE : THE APPRENTICE FEATURING MINERVA
NEWS RELEASE
FOR IMMEDIATE RELEASE
Press Contacts:
Joanna Mineau, Page 1 PR
Phone: 708-467-0389
E-mail: joanna@page1pr.com
Marcia Zia/Paul Priven
Phone: 718-398-6777
E-mail to zia-priven@juno.com
BROOKLYN, N.Y.-BASED ZIA-PRIVEN DESIGN’S “MINERVA BUST
LAMP”
TO BE FEATURED ON FIFTH SEASON OF NBC’S “THE APPRENTICE”
NEW YORK (March 1, 2006) — Donald Trump’s living room on
the set of the fifth season of NBC’s “The Apprentice” just
got a bit classier with a featured product from one of New
York’s fastest-growing companies: Zia-Priven Design. The
Brooklyn, N.Y.-based chic lighting manufacturer’s “Minerva
Bust Lamp” – from its new ZP Studio Collection – will be
prominently showcased on the hit NBC series, which debuted
Feb. 27 and airs every Monday at 9/8 p.m. Central time.
The beautiful, 34-inch-high Minerva Bust Lamp is mounted on
a thick Lucite base with polished nickel stem and a Lucite
finial to match. The stately female bust’s matte black
shade with low luster adds subtle drama and low sheen.
Perhaps appropriately named to fit the captivating
competition on "The Apprentice", The Minerva Lamp was
inspired by Minerva, the Roman goddess of crafts and
wisdom. She was the daughter of Jupiter and Metis, and was
considered to be the virgin goddess of warriors, poetry,
medicine, wisdom, commerce, crafts and the inventor of
music.
“We thought juxtaposing a classic Roman goddess of crafts
and wisdom with 21st-century Hollywood would be a unique
contrast for the wildly popular ‘Apprentice.’ This product
is one of our favorites from our new collection, and we
hope viewers will appreciate it and be drawn to it as much
as we are,” said Marcia Zia-Priven, partner, Zia-Priven
Design. The completely new Zia-Priven Studio Collection can
be viewed on the company’s Web site: www.ziapriven.com.
*NOTE TO EDITORS: For high-resolution photos of the
Minerva Bust Lamp by Zia-Priven Design, please contact
Joanna Mineau at 708-467-0389 or joanna@page1pr.com.
ABOUT ZIA-PRIVEN DESIGN
Founded in 1999 by the husband-and-wife team of Marcia Zia
and Paul Priven, Zia-Priven Design was born out of a shared
passion for dramatic lighting and a love of ’40s Moderne.
Based in Brooklyn, N.Y. with a showroom at the Brooklyn
Navy Yard, Zia-Priven Design is known for creating
extraordinary lighting. Recognized by its sleek and
sophisticated style, glamorous silk pendant lighting with
crystal finials, sexy Lucite lamps and the ability to
customize anything, it is one of the fastest-growing New
York design companies. Combining the old with the new and
bringing a new modernity to traditional design is what
fuels and excites this dynamic team. Zia-Priven recently
introduced The Wallpaper Collection, inspired by the
interior design and consumer fascination with gorgeous
hand-printed wallpapers. For more information, please visit
www.ziapriven.com or call 718-398-6777.
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